As what is says on the label, this smelled like baby powder, but not too strong or artificial. It was very easy to apply, just a few sprays on the coat and a gentle rub. It made my dog’s fur soft and shiny, and it did not irritate his skin. It also lasted for a long time, and I got many compliments on how good he smelled. I would highly recommend this dog cologne to anyone who wants to keep their dog fresh and clean without using harsh chemicals.